Our philosophy

We believe great dancers are not only shaped by technique, but also by curiosity, discipline, and community. At Elari, every rehearsal is an opportunity to learn, every performance is a celebration of culture, and every dancer contributes to something greater than themselves.

About the founder

Melissa Lowry is a dancer, instructor, and designer whose work is deeply rooted in a passion for Mexican culture and the performing arts. In 2003, she founded Ballet Folklorico Puro Mexico, where she served as director, instructor, and dancer creating a space dedicated to celebrating and sharing the beauty of Mexican folkloric dance until 2024. With more than 15 years of experience as a performer, Melissa is devoted to honouring tradition while inspiring dancers to connect with their heritage through movement.

Melissa is also a graphic designer, author of two books, and the founder of a sewing and pattern design company focused on contemporary garment design. Through her work in textiles, she creates original fabric collections and handcrafted garments, blending artistry, craftsmanship, and cultural storytelling.

Currently, Melissa brings her folklore dance expertise to the Plaza de Coco production at Disney Cruise Line, where she helps bring the vibrant traditions of Mexican culture to audiences around the world. Through Elari, she continues her mission of preserving heritage and creating meaningful connections through dance.

Elari is a Mexican folkloric dance academy dedicated to preserving tradition while inspiring the next generation of dancers. Through technique, cultural exploration, and community, we create a space where dancers develop confidence, artistry, and a deeper connection to the stories and heritage behind every movement.

Honouring tradition. Inspiring growth. Building community.

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